Hertfordshire Privacy

1. Information We Collect in Hertfordshire

Hertfordshire collects and processes several types of personal information, including:

2. How Hertfordshire Uses Your Information

Hertfordshire uses your personal information for the following purposes:

• Hertfordshire Services (Contract Performance):
  • Processing and managing vehicle rental bookings and agreements in Hertfordshire. Verifying your identity and confirming you meet our rental requirements for Hertfordshire hires. Facilitating vehicle collection and return procedures at our Hertfordshire locations. Processing payments and administering deposits and charges for Hertfordshire rentals.
• Hertfordshire Customer Communication (Legitimate Interest/Contract Performance):
  • Sending booking confirmations, updates, and important rental information for Hertfordshire reservations. Responding to your inquiries and providing customer support for local bookings. Notifying you of changes to our Hertfordshire services or rental policies.
• Hertfordshire Marketing (Consent/Legitimate Interest):
  • Sending promotional offers, newsletters, and service updates to Hertfordshire residents where you have provided consent or where we rely on a legitimate interest. You can opt out at any time.
• Hertfordshire Services (Legitimate Interest):
  • Monitoring website usage to refine user experience and functionality. Conducting research to improve vehicle fleet and services for Hertfordshire.
• Hertfordshire Compliance (Legal Requirement):
  • Meeting legal, regulatory and tax obligations in Hertfordshire. Preventing fraud and maintaining the security of our services. Resolving disputes and applying our terms and conditions.

3. Hertfordshire Information-Sharing

Hertfordshire may share your personal information with:

• Hertfordshire Providers: Third-party companies that support Hertfordshire in delivering its services, such as payment processors, IT support providers, and maintenance contractors. These providers are contractually obligated to protect your data.

Hertfordshire does not sell your personal information to third parties for marketing purposes.

4. Data Security — Hertfordshire

Hertfordshire implements appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure or destruction. These measures include encryption, access controls, secure servers and periodic security assessments. That said, no information transmitted over the internet or stored electronically can be guaranteed completely secure.

5. Data Retention — Hertfordshire

Hertfordshire retains your personal information only for as long as necessary to fulfil the purposes for which it was collected, including meeting legal, accounting or reporting obligations. Retention periods vary according to the type of information and the context of processing.

6. Hertfordshire Rights

Under UK data protection law, Hertfordshire residents have the following rights:

• Hertfordshire Data Access: Request a copy of the personal information Hertfordshire holds about you.

To exercise these rights in Hertfordshire, please contact the Hertfordshire Data Protection Officer using the details below.

7. Cookies and Tracking — Hertfordshire

Our Hertfordshire website uses cookies plus similar technologies to improve your browsing, analyze traffic, and personalize content. You can manage your cookie preferences through your browser settings.

8. Hertfordshire Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements affecting Hertfordshire. Updates will be posted on this page with a revised Last Updated date. We encourage residents and users in Hertfordshire to review this policy regularly.

9. Contact Hertfordshire

For questions about this Privacy Policy or our handling of personal data, please contact Hertfordshire County Council: